Heineken & Teads: Mastering the CTV HomeScreen for Brand Growth
In response to increasing media fragmentation, Heineken and Teads partnered to redefine household reach by leveraging CTV HomeScreens as high-impact brand engines. Led by Juliana Magalhães Rocha (Global Media Lead, Heineken) and Teads leadership, this session examines how combining CTV, mobile, and desktop through an omnichannel framework captures viewer attention precisely when other channels drop off. Discover how Heineken utilizes the Teads Omnichannel Household Graph, custom Creative Ateliers, and predictive AI to significantly boost ad awareness and convert CTV impressions into measurable brand outcomes across the entire consumer journey.
In a world of fragmented media, Heineken and Teads have partnered to redefine household reach by mastering the CTV HomeScreen. This session unveils a 2026 global strategic play that moves CTV from simple impressions to high-impact brand outcomes. Featuring Juliana Magalhães Rocha (Global Media Lead, Heineken), and Teads leadership, we explore how an Omnichannel approach, integrating CTV, mobile, and desktop, captures Attention precisely when other channels drop off. Attendees will discover how the right creative on the home’s biggest screen can drive an increase in Ad Awareness. From "Creative Ateliers" to predictive AI, learn how Heineken leverages the Teads Omnichannel Household Graph to extend branding impact across the entire consumer journey.
