The UGC Advantage: hoe klantbeoordelingen je marketing aandrijven
As traditional advertising loses influence, brand trust is driven by authentic consumer validation rather than corporate messaging. Jurre Verhoeven (Commercial Lead Benelux, Bazaarvoice) outlines a framework to transform user-generated content, influencer marketing, social commerce, and product sampling into an integrated growth engine. Discover how to systematically activate social proof across every touchpoint of the buyer journey, from retail syndication networks and TikTok Shop to AI-driven discovery engines, to boost conversion rates and drive measurable marketing ROI.
As traditional advertising loses its impact, brand trust has shifted from the company to the consumer. This evolution makes the collective advocacy of your customers a brand’s most valuable asset. To stay competitive, the goal is no longer just collecting reviews; it is the strategic activation of that social proof across the entire customer journey.
Jurre Verhoeven (Commercial Lead Benelux, Bazaarvoice) outlines a framework to integrate influencer marketing, social commerce, and product sampling into a single growth engine. This session provides the roadmap for increasing conversion rates and marketing returns by placing customer validation exactly where it influences a decision. Discover how to scale this content across a global ecosystem - from retailer networks and TikTok Shop to the new landscape of AI driven discovery.
