Roundtable 2: Build Customer Experiences as dynamic as your customers are
13:40
25 minuten
Presentation
Roundtables
Build Customer Experiences as dynamic as your customers are. Composable Customer Experience (CCX) gives brands the flexibility to design customer journeys that are modular, fast, and personalized. By leveraging MACH architecture principles, marketers gain more control and speed without depending heavily on IT. During this session Rik will explain how to adopt to this shift, transforming CX into a dynamic system that evolves with customer expectations.
Koop tickets
Rik Rentrop
Rik Rentrop serves as Director of Partners & Alliances at Censhare, where he plays a pivotal role in developing and executing strategic initiatives that drive innovation and business growth. Currently, he is leading efforts to advance omnichannel marketing strategies aimed at enhancing customer engagement and reinforcing brand loyalty. With a strong strategic focus, Rik is instrumental in aligning messaging and optimizing customer experiences across diverse channels to support Censhare’s mission of delivering cohesive and impactful communication.