How to scale and optimize your content supply chain
Marketers are consistently under pressure to create more content (and faster!). A well-oiled content supply chain (from production to delivery to optimization) is key to getting quality content to market quickly, and in front of the right audience at the right time.
In this session, you'll learn:
- What a content supply chain should look like
- The importance of the integration of both teams and technology
- A framework for how to build your content supply chain
- The role of AI in optimizing content operations
Sama Asali
Sama is a Strategy and Value Consultant at Optimizely, where she collaborates with customers to enhance their customer experience strategy and quantify the impact of implementing these transformations. With a background in market research, Sama is also passionate about improving the marketer experience to facilitate seamless digital customer experiences.