Navigating the Fragmented CTV Landscape

11:20
30 minuten
Presentation
Stage 6
Bastian Sarott Teads

As Connected TV (CTV) continues its rapid growth in the Netherlands, advertisers face the challenge of navigating a fragmented and fast-evolving media environment. On June 5th, Bastian Sarott, CTV Lead at Teads, will shed light on the current CTV landscape and offer actionable insights into how brands can unlock its full potential.

Bastian will break down the current state of CTV in the Dutch market highlighting emerging trends, the role of native versus instream formats, and the growing importance of the open web as an alternative to walled gardens. He’ll also reveal how Teads is helping brands navigate this landscape with innovative solutions like Teads Audiences, a powerful data-targeting framework, and the CTV Homescreen, a high-impact entry point designed to capture viewer attention and drive meaningful results.

Ensure that your campaigns run in safe and high-quality environments and prepare yourself to help shape the advertising world of tomorrow.

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Bastian Sarott

Bastian Sarott is responsible for everything concerning Connected TV Demand within his cluster at Teads. and besides that responsible for the strategic partnerships of the biggest clients within Teads. Before he was leading the agency sales team and a key person of the development of the company since 2017. Before Teads Bastian was overseeing the ad sales for Spotify & MTV in Switzerland.

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