User-generated content (UGC) isn’t just content—it’s a growth engine that builds trust, influences decisions, and drives real business impact. Consumers actively seek out authentic experiences, real opinions, and customer content before engaging with a brand, making UGC essential across every touchpoint.

In this Bazaarvoice Connect Session more about:

- How leading brands activate UGC at scale to enhance engagement and credibility.
- How to turn customers into brand advocates by fostering authentic content creation.
- How to maximize UGC across channels—from social to digital to in-store—to drive measurable results.

Expect fresh insights, industry best practices, and a discussion on how brands are evolving their UGC strategies to connect with consumers and drive growth.