Finding AI use cases that really matter
11:20
30 minuten
Presentation
Stage 4
Most AI initiatives are failing to deliver any business value, not because the
technology isn’t ready but because teams haven’t identified where it will truly make an
impact. This session explores how to identify where AI can move the needle, so
you can focus on the work you know you should be doing, but never have time for
today.
Discover the Optimizely framework for running agent discovery workshops that
uncover high-impact (and often hidden) opportunities across campaign planning,
content operations, analytics, and personalisation.
Koop ticketstechnology isn’t ready but because teams haven’t identified where it will truly make an
impact. This session explores how to identify where AI can move the needle, so
you can focus on the work you know you should be doing, but never have time for
today.
Discover the Optimizely framework for running agent discovery workshops that
uncover high-impact (and often hidden) opportunities across campaign planning,
content operations, analytics, and personalisation.
Ellen Ritmeester
Ellen is a global marketing leader with deep expertise in performance marketing, ABM, digital campaigns, and content strategy. She builds integrated marketing programmes that drive measurable growth — and brings the cross-functional collaboration skills to make them stick.
People-first in her approach, results-focused in her output, Ellen has a proven track record in B2B tech. She knows how to align teams, move fast, and create work that lands.
People-first in her approach, results-focused in her output, Ellen has a proven track record in B2B tech. She knows how to align teams, move fast, and create work that lands.