Finding AI use cases that really matter
11:20
30 minuten
Presentation
Stage 4
Most AI initiatives are failing to deliver any business value, not because the
technology isn’t ready but because teams haven’t identified where it will truly make an
impact. This session explores how to identify where AI can move the needle, so
you can focus on the work you know you should be doing, but never have time for
today.
Discover the Optimizely framework for running agent discovery workshops that
uncover high-impact (and often hidden) opportunities across campaign planning,
content operations, analytics, and personalisation.
Koop ticketstechnology isn’t ready but because teams haven’t identified where it will truly make an
impact. This session explores how to identify where AI can move the needle, so
you can focus on the work you know you should be doing, but never have time for
today.
Discover the Optimizely framework for running agent discovery workshops that
uncover high-impact (and often hidden) opportunities across campaign planning,
content operations, analytics, and personalisation.
Julia Maguire
Julia Maguire leads Global Marketing Planning and Strategy at Optimizely and is responsible for AI adoption across the marketing organization. She focuses on aligning marketing priorities with business goals while identifying practical use cases for AI and driving adoption of Optimizely’s own products, including Opal, to build a more efficient and effective marketing team.