Heineken & Teads: Mastering the CTV HomeScreen for Brand Growth
11:20
30 minuten
Presentation
Stage 6
In a world of fragmented media, Heineken and Teads have partnered to redefine household reach by mastering the CTV HomeScreen. This session unveils a 2026 global strategic play that moves CTV from simple impressions to high-impact brand outcomes.
Featuring Juliana Magalhães Rocha (Global Media Lead, Heineken), and Teads leadership, we explore how an Omnichannel approach, integrating CTV, mobile, and desktop, captures Attention precisely when other channels drop off.
Attendees will discover how the right creative on the home’s biggest screen can drive an increase in Ad Awareness. From "Creative Ateliers" to predictive AI, learn how Heineken leverages the Teads Omnichannel Household Graph to extend branding impact across the entire consumer journey.
Koop ticketsFeaturing Juliana Magalhães Rocha (Global Media Lead, Heineken), and Teads leadership, we explore how an Omnichannel approach, integrating CTV, mobile, and desktop, captures Attention precisely when other channels drop off.
Attendees will discover how the right creative on the home’s biggest screen can drive an increase in Ad Awareness. From "Creative Ateliers" to predictive AI, learn how Heineken leverages the Teads Omnichannel Household Graph to extend branding impact across the entire consumer journey.
Juliana Magalhães Rocha
Juliana Magalhães Rocha is the Global Media Lead for Heineken, leading the brand’s strategic efforts to master emerging media channels. A specialist in global media strategy and innovation, Juliana oversees the brand’s collaborative research into CTV attention and omnichannel performance. Her leadership in the "test and learn" space has successfully delivered multi-market insights that bridge the gap between creative excellence and measurable sales lift.